Soaring Higher - The Campaign for Boston College

With a $3 billion fundraising target, Soaring Higher is an ambitious campaign for Boston College designed to support the University’s most critical priorities and elevate its reputation as the leading Jesuit, Catholic institution globally. The campaign focuses on three main areas: scholarships and financial aid, faculty support and research, and holistic student development. The aim was to ensure the campaign’s tone was confident, bold, aspirational, idealistic, yet simple and direct.

Working with the Advancement Communications & Marketing team, I contributed to shaping the campaign’s visual identity. My role involved collaborating closely with the in-house art director to create a style guide for both print and digital applications.